11
Marketing Managers is a notable career in the 11 category. This page provides verified data from BLS OEWS 2024 + O*NET 29.0 (2024), helping you compare Marketing Managers against similar careers and make data-driven decisions.
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11
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11
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13
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13
| soc | 11-2021 |
| title | Marketing Managers |
| onet code | 11-2021.00 |
| description | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. |
| job zone | 4 |
| major group | 11 |
| tot emp | 384,980 |
| a mean | 171,520 |
| a median | 161,030 |
| a pct10 | 81,900 |
| a pct25 | 111,210 |
| a pct75 | 211,080 |
| a pct90 | N/A |
| h mean | 82 |
| h median | 77 |
The day-to-day work of a marketing managers typically centers on identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Every task listed below is classified as Core in O*NET — they collectively define the role. Task descriptions below are quoted from the U.S. Department of Labor's O*NET 29.0 occupation profile.
Workers in this occupation rely most on Reading Comprehension, Critical Thinking, and Active Listening. Across the top 10 skills, the average O*NET importance score is 3.81 out of 5 — highly rated for this role. Importance reflects how essential each skill is for adequate job performance.
Among working marketing managers, the most common entry qualification is a Bachelor's Degree (55.8%). Bachelor's-degree-or-higher credentials are reported by 91% of incumbents. This is a degree-heavy profession — most incumbents hold a four-year degree or beyond.
Median annual pay is highest in Massachusetts at $192,480 and lowest in Mississippi at $91,030 — a 2.1× spread. The top five states (Massachusetts, California, Virginia, Colorado, New Jersey) average $178,918. Figures reflect BLS OEWS May 2024 state-level wage estimates; percentiles shown are for full-time wage-earners in each state.
| State | Median | Mean | 10th % | 90th % | Employed |
|---|---|---|---|---|---|
| Massachusetts | $192,480 | $200,400 | $114,050 | — | 13,520 |
| California | $178,160 | $206,150 | $97,890 | — | 56,300 |
| Virginia | $177,250 | $188,500 | $101,020 | — | 7,170 |
| Colorado | $173,390 | $187,810 | $115,580 | — | 6,230 |
| New Jersey | $173,310 | $190,930 | $116,980 | — | 11,750 |
| New York | $172,590 | $195,720 | $94,780 | — | 49,480 |
| Rhode Island | $171,250 | $174,690 | $97,240 | — | 1,120 |
| Washington | $168,800 | $184,580 | $95,150 | — | 9,770 |
| District of Columbia | $168,080 | $183,460 | $102,470 | — | 3,730 |
| Minnesota | $167,250 | $171,860 | $84,350 | — | 8,610 |
| Georgia | $159,180 | $168,230 | $87,450 | — | 9,180 |
| Connecticut | $158,410 | $171,640 | $94,420 | — | 7,440 |
| North Carolina | $156,650 | $162,740 | $87,640 | — | 11,020 |
| Oregon | $155,640 | $159,780 | $81,620 | — | 5,650 |
| Illinois | $154,480 | $158,900 | $85,430 | $231,580 | 21,670 |
| Maryland | $154,080 | $161,450 | $80,620 | — | 6,880 |
| New Hampshire | $153,020 | $162,520 | $100,990 | — | 1,590 |
| Vermont | $151,010 | $149,560 | $95,630 | $217,190 | 640 |
| South Dakota | $145,390 | $161,010 | $99,310 | $231,500 | — |
| Pennsylvania | $142,000 | $155,840 | $77,160 | — | 12,700 |
| Kansas | $141,250 | $151,430 | $83,650 | $226,860 | 1,310 |
| Texas | $140,620 | $153,550 | $75,800 | $237,370 | 43,920 |
| Arizona | $135,920 | $151,660 | $83,780 | $218,710 | 4,350 |
| Michigan | $135,610 | $146,830 | $75,340 | $219,920 | 6,220 |
| Utah | $135,190 | $147,100 | $69,520 | $220,340 | 6,560 |
| Ohio | $132,660 | $143,790 | $75,960 | $220,520 | 8,690 |
| Montana | $132,180 | $145,700 | $85,390 | — | 510 |
| Wisconsin | $131,110 | $144,300 | $78,190 | $221,260 | 3,650 |
| Indiana | $130,730 | $142,930 | $61,910 | $226,920 | 3,740 |
| Florida | $130,490 | $148,110 | $69,660 | — | 20,630 |
| Tennessee | $130,260 | $143,250 | $73,040 | $232,770 | 8,320 |
| Iowa | $128,150 | $137,990 | $79,060 | $203,520 | 2,210 |
| Arkansas | $127,320 | $135,600 | $49,990 | $215,330 | 1,530 |
| Oklahoma | $126,150 | $138,830 | $72,660 | $219,620 | 1,260 |
| South Carolina | $124,000 | $137,140 | $66,480 | $220,640 | 3,080 |
| Kentucky | $123,480 | $134,320 | $69,630 | $213,890 | 2,130 |
| North Dakota | $123,460 | $132,020 | $82,760 | $192,880 | 240 |
| Hawaii | $121,160 | $130,100 | $61,290 | $233,140 | 520 |
| New Mexico | $118,460 | $131,080 | $70,990 | $204,360 | 660 |
| Idaho | $114,410 | $127,720 | $66,980 | $207,490 | 1,090 |
| Alabama | $112,960 | $130,660 | $65,360 | $219,000 | 1,660 |
| Missouri | $112,250 | $129,790 | $69,990 | $212,600 | 5,730 |
| Alaska | $110,560 | $124,080 | $77,460 | $163,500 | 280 |
| West Virginia | $110,150 | $122,210 | $68,280 | $173,910 | 330 |
| Nebraska | $108,200 | $125,020 | $65,520 | $204,390 | 1,930 |
| Louisiana | $103,080 | $142,170 | $66,070 | $203,840 | 910 |
| Nevada | $103,020 | $130,210 | $59,820 | $213,210 | 3,870 |
| Mississippi | $91,030 | $114,550 | $51,080 | $201,760 | 850 |
Recruiters and job boards use several alternate titles for marketing managers. Knowing these variants widens your job search — listings for Account Supervisor or Brand Manager frequently describe the same role. The list below is a sample of the most common industry variants.
This data helps you understand how Marketing Managers compares to others in the 11 category. Use it to make informed decisions based on verified data from BLS OEWS 2024 + O*NET 29.0.
careers with the closest data values to Marketing Managers
The CertifyWize editorial team aggregates and verifies careers data from BLS OEWS 2024 + O*NET 29.0. Every statistic on this site is cross-referenced against the official source before publication, with quarterly re-verification cycles.
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