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Market Research Analysts and Marketing Specialists is a notable career in the 13 category. This page provides verified data from BLS OEWS 2024 + O*NET 29.0 (2024), helping you compare Market Research Analysts and Marketing Specialists against similar careers and make data-driven decisions.
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| soc | 13-1161 |
| title | Market Research Analysts and Marketing Specialists |
| onet code | 13-1161.00 |
| description | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. |
| job zone | 4 |
| major group | 13 |
| tot emp | 861,140 |
| a mean | 86,480 |
| a median | 76,950 |
| a pct10 | 42,070 |
| a pct25 | 56,220 |
| a pct75 | 104,870 |
| a pct90 | 144,610 |
| h mean | 41 |
| h median | 37 |
The day-to-day work of a market research analysts and marketing specialists typically centers on prepare reports of findings, illustrating data graphically and translating complex findings into written text. Every task listed below is classified as Core in O*NET — they collectively define the role. Task descriptions below are quoted from the U.S. Department of Labor's O*NET 29.0 occupation profile.
Workers in this occupation rely most on Reading Comprehension, Writing, and Critical Thinking. Across the top 10 skills, the average O*NET importance score is 3.73 out of 5 — highly rated for this role. Importance reflects how essential each skill is for adequate job performance.
Among working market research analysts and marketing specialists, the most common entry qualification is a Bachelor's Degree (56.5%). Bachelor's-degree-or-higher credentials are reported by 100% of incumbents. This is a degree-heavy profession — most incumbents hold a four-year degree or beyond.
Median annual pay is highest in Delaware at $98,650 and lowest in West Virginia at $50,290 — a 2.0× spread. The top five states (Delaware, Washington, Massachusetts, California, New York) average $94,198. Figures reflect BLS OEWS May 2024 state-level wage estimates; percentiles shown are for full-time wage-earners in each state.
| State | Median | Mean | 10th % | 90th % | Employed |
|---|---|---|---|---|---|
| Delaware | $98,650 | $101,290 | $51,900 | $153,530 | 3,220 |
| Washington | $94,300 | $105,800 | $52,980 | $171,760 | 26,030 |
| Massachusetts | $93,430 | $99,910 | $52,070 | $161,390 | 37,320 |
| California | $92,770 | $106,780 | $47,980 | $178,140 | 108,460 |
| New York | $91,840 | $99,650 | $53,170 | $162,430 | 75,100 |
| New Jersey | $85,190 | $93,780 | $47,650 | $148,010 | 22,970 |
| District of Columbia | $83,340 | $99,870 | $58,920 | $167,750 | 5,570 |
| Oregon | $82,600 | $92,370 | $48,070 | $152,480 | 12,340 |
| Minnesota | $81,460 | $89,940 | $48,520 | $139,090 | 24,650 |
| Colorado | $80,670 | $93,310 | $48,320 | $159,450 | 30,000 |
| Virginia | $79,840 | $91,410 | $44,050 | $158,540 | 24,870 |
| Rhode Island | $77,630 | $80,100 | $37,440 | $125,910 | 3,540 |
| Florida | $77,490 | $82,650 | $42,370 | $132,800 | 54,090 |
| North Carolina | $77,360 | $85,760 | $42,000 | $139,980 | 30,140 |
| Georgia | $75,490 | $83,680 | $37,330 | $139,820 | 26,000 |
| Connecticut | $75,320 | $80,340 | $43,800 | $126,810 | 9,010 |
| Vermont | $74,340 | $76,980 | $49,860 | $109,320 | 1,000 |
| Maryland | $73,560 | $80,360 | $38,840 | $131,660 | 12,080 |
| Illinois | $72,840 | $80,300 | $41,690 | $134,050 | 35,350 |
| Maine | $72,690 | $74,730 | $42,170 | $109,150 | 2,030 |
| Michigan | $68,120 | $76,170 | $39,530 | $125,030 | 23,180 |
| Ohio | $67,850 | $76,460 | $38,950 | $127,390 | 25,680 |
| New Hampshire | $67,590 | $74,520 | $41,530 | $126,720 | 4,780 |
| Iowa | $67,300 | $75,600 | $39,090 | $124,790 | 8,290 |
| Montana | $66,840 | $72,630 | $38,350 | $121,690 | 1,490 |
| Arizona | $66,750 | $75,390 | $37,430 | $128,720 | 18,020 |
| South Carolina | $66,110 | $78,210 | $34,490 | $144,610 | 9,400 |
| Hawaii | $65,870 | $69,170 | $29,990 | $117,690 | 1,520 |
| Pennsylvania | $65,190 | $74,340 | $37,550 | $124,690 | 31,240 |
| Wisconsin | $65,000 | $72,680 | $41,360 | $109,200 | 15,810 |
| Texas | $64,900 | $75,210 | $36,460 | $129,650 | 61,200 |
| Utah | $64,900 | $72,230 | $36,970 | $123,880 | 13,310 |
| Arkansas | $64,830 | $75,160 | $30,410 | $132,500 | 6,420 |
| Tennessee | $64,720 | $73,380 | $39,860 | $124,500 | 13,350 |
| Missouri | $64,280 | $73,810 | $38,650 | $125,310 | 13,310 |
| Indiana | $63,380 | $71,760 | $39,820 | $111,170 | 14,780 |
| Alaska | $62,960 | $68,720 | $44,640 | $94,840 | 410 |
| Nevada | $62,590 | $72,790 | $36,550 | $120,780 | 5,580 |
| Kansas | $62,230 | $71,410 | $35,110 | $123,220 | 8,340 |
| North Dakota | $62,230 | $66,990 | $39,840 | $102,110 | 1,500 |
| South Dakota | $61,720 | $69,160 | $45,260 | $102,230 | 1,460 |
| New Mexico | $60,200 | $63,880 | $38,660 | $91,760 | 1,830 |
| Kentucky | $59,420 | $66,330 | $36,580 | $101,820 | 5,310 |
| Oklahoma | $59,330 | $69,770 | $25,920 | $138,750 | 7,800 |
| Idaho | $59,010 | $64,940 | $31,200 | $116,170 | 3,390 |
| Mississippi | $57,520 | $56,680 | $23,820 | $84,660 | 2,800 |
| Louisiana | $57,300 | $64,300 | $32,350 | $113,240 | 5,470 |
| Wyoming | $57,040 | $61,490 | $24,580 | $104,410 | 840 |
| Nebraska | $55,630 | $63,610 | $40,550 | $98,110 | 3,890 |
| Alabama | $55,390 | $66,840 | $33,790 | $114,110 | 8,780 |
| West Virginia | $50,290 | $57,730 | $31,640 | $105,000 | 1,700 |
Recruiters and job boards use several alternate titles for market research analysts and marketing specialists. Knowing these variants widens your job search — listings for Advertising Analyst or Business Development Analyst frequently describe the same role. The list below is a sample of the most common industry variants.
This data helps you understand how Market Research Analysts and Marketing Specialists compares to others in the 13 category. Use it to make informed decisions based on verified data from BLS OEWS 2024 + O*NET 29.0.
careers with the closest data values to Market Research Analysts and Marketing Specialists
The CertifyWize editorial team aggregates and verifies careers data from BLS OEWS 2024 + O*NET 29.0. Every statistic on this site is cross-referenced against the official source before publication, with quarterly re-verification cycles.
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