11
Advertising and Promotions Managers is a notable career in the 11 category. This page provides verified data from BLS OEWS 2024 + O*NET 29.0 (2024), helping you compare Advertising and Promotions Managers against similar careers and make data-driven decisions.
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| soc | 11-2011 |
| title | Advertising and Promotions Managers |
| onet code | 11-2011.00 |
| description | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. |
| job zone | 4 |
| major group | 11 |
| tot emp | 21,100 |
| a mean | 149,270 |
| a median | 126,960 |
| a pct10 | 63,000 |
| a pct25 | 85,990 |
| a pct75 | 178,570 |
| a pct90 | N/A |
| h mean | 71 |
| h median | 61 |
The day-to-day work of a advertising and promotions managers typically centers on plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Every task listed below is classified as Core in O*NET — they collectively define the role. Task descriptions below are quoted from the U.S. Department of Labor's O*NET 29.0 occupation profile.
Workers in this occupation rely most on Active Listening, Speaking, and Critical Thinking. Across the top 10 skills, the average O*NET importance score is 3.79 out of 5 — highly rated for this role. Importance reflects how essential each skill is for adequate job performance.
Among working advertising and promotions managers, the most common entry qualification is a Bachelor's Degree (60.0%). Bachelor's-degree-or-higher credentials are reported by 60% of incumbents. This is a degree-heavy profession — most incumbents hold a four-year degree or beyond.
Median annual pay is highest in New York at $204,160 and lowest in Mississippi at $64,230 — a 3.2× spread. The top five states (New York, New Mexico, New Jersey, Maine, California) average $166,106. Figures reflect BLS OEWS May 2024 state-level wage estimates; percentiles shown are for full-time wage-earners in each state.
| State | Median | Mean | 10th % | 90th % | Employed |
|---|---|---|---|---|---|
| New York | $204,160 | $232,450 | $114,270 | — | 3,570 |
| New Mexico | $165,540 | $157,650 | $49,350 | $232,090 | 90 |
| New Jersey | $163,700 | $166,950 | $95,570 | $238,340 | 450 |
| Maine | $149,700 | $124,950 | $74,370 | $152,150 | — |
| California | $147,430 | $185,250 | $80,740 | — | 2,480 |
| New Hampshire | $147,320 | $143,050 | $58,870 | $204,490 | 60 |
| Connecticut | $140,030 | $147,260 | $80,200 | $213,240 | 280 |
| Wisconsin | $139,540 | $137,220 | $83,690 | $171,800 | 160 |
| Massachusetts | $135,270 | $155,920 | $79,140 | — | 390 |
| Alabama | $133,570 | $130,180 | $83,570 | $150,670 | 50 |
| North Carolina | $132,410 | $142,040 | $79,990 | $201,350 | 130 |
| Kansas | $130,830 | $144,520 | $70,430 | — | 60 |
| Maryland | $127,540 | $137,310 | $71,650 | $214,790 | 530 |
| Missouri | $126,960 | $113,870 | $60,120 | $139,990 | — |
| Georgia | $126,730 | $140,110 | $68,640 | $225,140 | 450 |
| Oregon | $122,990 | $131,980 | $46,370 | $206,170 | 340 |
| Oklahoma | $121,660 | $116,470 | $52,020 | $188,270 | 70 |
| Minnesota | $115,300 | $136,900 | $79,750 | $211,840 | 80 |
| District of Columbia | $113,530 | $123,030 | $67,910 | $178,830 | 90 |
| Illinois | $113,120 | $128,130 | $49,460 | $222,930 | 200 |
| Virginia | $111,030 | $148,940 | $39,140 | — | 240 |
| Utah | $108,370 | $113,860 | $52,260 | $173,190 | — |
| Arizona | $107,000 | $123,600 | $61,730 | — | 50 |
| Pennsylvania | $103,900 | $114,200 | $56,060 | $198,420 | 1,210 |
| Rhode Island | $101,830 | $129,230 | $85,500 | $235,120 | 180 |
| Michigan | $101,200 | $107,600 | $63,630 | $148,590 | 190 |
| Tennessee | $100,040 | $97,550 | $50,710 | $144,640 | 240 |
| Texas | $99,990 | $113,410 | $62,890 | $198,670 | — |
| Indiana | $99,900 | $122,660 | $48,150 | $213,040 | 190 |
| Ohio | $99,800 | $109,020 | $70,210 | $167,420 | 200 |
| Iowa | $99,470 | $108,220 | $77,160 | $158,570 | 110 |
| Florida | $98,980 | $113,200 | $35,310 | $217,170 | 1,290 |
| Idaho | $94,010 | $94,480 | $74,940 | $127,760 | 50 |
| Nebraska | $93,490 | $101,390 | $64,450 | $139,150 | 190 |
| Louisiana | $91,270 | $97,340 | $38,460 | $167,410 | 90 |
| South Carolina | $86,990 | $110,720 | $82,790 | $157,840 | — |
| Kentucky | $81,890 | $98,720 | $55,490 | $159,410 | 240 |
| Nevada | $81,220 | $101,920 | $53,960 | $169,470 | 310 |
| Arkansas | $77,700 | $122,010 | $50,920 | — | 60 |
| Mississippi | $64,230 | $84,210 | $41,990 | $149,180 | 110 |
Recruiters and job boards use several alternate titles for advertising and promotions managers. Knowing these variants widens your job search — listings for Account Director or Account Executive frequently describe the same role. The list below is a sample of the most common industry variants.
This data helps you understand how Advertising and Promotions Managers compares to others in the 11 category. Use it to make informed decisions based on verified data from BLS OEWS 2024 + O*NET 29.0.
careers with the closest data values to Advertising and Promotions Managers
The CertifyWize editorial team aggregates and verifies careers data from BLS OEWS 2024 + O*NET 29.0. Every statistic on this site is cross-referenced against the official source before publication, with quarterly re-verification cycles.
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